For more than 125 years, First Financial has been serving the financial needs of customers just like you. Not just through good times, but during difficult years too. We’ve survived the Great Depression, the collapse of the Texas economy in the 1980s and the Great Recession. Throughout it all, we’ve remained a place of stability and trust for our customers. While other banks have come and gone, First Financial has continued to grow through acquisitions, new branches and the expansion of our services.
Today, First Financial is recognized as one of the nation’s most financially secure banking institutions, with assets of $6.03 billion. In fact, In 2014 Bank Director magazine named us the No. 1 bank in the nation among the nation’s largest banks in the $5 Billion to $50 Billion category. Also, First Financial is the only financial institution to be ranked No. 1, 2 or 3 every year for the past six years.
It goes without saying, First Financial is not your everyday bank. Our “One Bank, Twelve Regions” concept combines the best of “Big Bank” customer benefits with the local decision making and community involvement of a community bank. With 12 regional banks and over 62 locations throughout Texas, we offer convenient banking options with a local, personal touch. And because we’re one bank, you can visit any of our locations and receive the same friendly service.
Of course, much of our success comes from the lifelong relationships we’ve built with people just like you. Fact is, our customers are at the center of everything we do. Every day we’re here to help you make sound financial decisions. And don’t be surprised if you step through the door and see a familiar face. Many of our employees are known leaders in the community. After all, being involved with the community is an important part of who we are.
Discover for yourself how at First Financial, it’s You First.